As the in-house Graphic Designer for Beach Shops—a 501(c)(3) non-profit corporation serving the CSULB campus community since 1953—I led creative direction across all brand touchpoints, including social media, print collateral, digital signage, web content, and logo and brand development. Supporting not only the Beach Shops' main identity but also its auxiliaries such as campus dining locations, convenience stores, and ID Card Services, I created cohesive visual systems that effectively communicated campaigns, services, and student-facing initiatives. My work helped strengthen brand consistency and engagement across the CSULB campus.